Originally a graphic designer by trade, Belinda King has mastered the arts in various forms. A successful career in ceramic wear saw her securing a name in the industry and branching out to other art mediums.

Her previous company 'Belinda King Handpainted Originals' saw her launching a handpainted children's range along with interior furnishings. An exclusive ladieswear and accessory range under the label of 'Artie Farty'  led her to trading internationally while designing handpainted prints for a textile brand in Greece. On returning to South Africa in 2000 Belinda King has added Fashion Design to her qualifications and introduced her 'ORPHISM by Belinda King' label.